Simplify Google Analytics 4 (GA4) Migration with Hahn Agency

Gain access to expert advice and set up your new GA4 property with confidence.

Google Analytics 4 (GA4) is the latest iteration of Google’s popular analytics platform, and it marks a significant shift in how website data is collected, analyzed, and reported. It offers a number of new features, capabilities, and benefits that make it a must-have tool for website owners, digital marketers, and data analysts. The new GA4 will replace Google Universal Analytics in July 2023. But we’re advising companies not to wait—the time to switch to GA4 is now, and Hahn Agency is here to make the transition as quick and smooth as possible.

Why act now? It’s simple: your Google Analytics is best leveraged when you have historical data. This is a brand-new property, not an upgrade to the existing analytics platform, which means you’ll essentially be starting from zero. The sooner you switch, the sooner you can begin building your historical data to gain insights into your users’ behaviors and experiences. We cover this and more in the first part of our GA4 series, which you can read here.

Moving forward, GA4 will be the analytics platform your company will rely on. Here’s how Hahn Agency can help you get the most out of it now and in the future.

Why Work with Hahn Agency for GA4 Migration?

Hahn Agency’s mission is to stay up-to-date on the evolving landscape of digital technologies and analytics. We’re currently experiencing a renaissance of sorts in digital tech, where new solutions are constantly being introduced. It’s our goal to explore these new technologies, discover how they complement each other, and learn how to apply them to our clients’ business goals.

Working with Hahn Agency gives you access to experienced data professionals with certifications in UA and GA4. We’ve already experienced the GA4 migration first-hand and can apply our learnings to our clients. We’ve worked with a wide range of custom analysis features within the Google Analytics platform and can adapt your GA4 to your unique use cases.

Moreover, our 3D (Data-Design-Delivery) model enables the filtering of data to arrive at the most critical metrics for your needs. You get turnkey access to the GA4 suite set up for your business and uses, ready to start collecting data that will define future decision-making.

New Solutions to Implement in GA4

Professional deployment is critical in the GA4 migration, given the newness of the platform and the opportunity to capitalize on GA4’s newest features.

The most notable improvements and features to take advantage of include:

Track each user’s entire journey on your website:

The new event-based data model in GA4 enables companies to track each user’s journey on your website. This includes how they arrived on your website, time spent on each page, what was clicked on, and how they interacted with the website, among other details.

This new and improved tracking can provide tremendous insight into how users perceive different parts of your website. You can use this journey data to improve the user experience and personalize your marketing and content.

It can also provide insight into design improvements with a methodology to track their effectiveness. In the past, website owners conducted A/B tests to change elements on a small scale. A/B testing still has a place in web design, but now, website owners may be able to streamline their on-page improvements based on individual journey data.

Flexible Conversion Events:

In UA, website owners could establish up to 20 permanent conversion events. With GA4, you can now set up as many as 30 conversion events and have the ability to delete or deactivate them at any time.

This extra flexibility allows for more fluid tracking of conversion events over time. You’re not locked into specific events, which is especially helpful as your business evolves and your offerings change.

In addition, while GA3 only offered conversions based on a page or event, GA4 offers audience-based conversions. Gaining insight into how specific audiences convert can illuminate conversion challenges that left us guessing in GA3.

Time measurement between interactions:

This new feature allows website owners to track how long it takes for a buyer to go from one stage to another. For instance, an inbound lead that visits your website for the first time might purchase the next day or two months from their first session. Now, you have a way to know for sure.

In GA3, owners could only measure time per page, session, and user. Once the user left your website, the time tracking ended.

With GA4, owners can measure the elapsed time between any interaction on the website. Helpful use cases include (but are not limited to):

• Time between first visit and second visit
• Time between Awareness and Consideration stages
• Time between Awareness and Purchase stages
• Time between the first interest in a product or service (e.g., the first time the product or service page was viewed) and the time of purchase

Knowing which stages of the buyer journey where individuals are spending the most time can help development teams focus on customer sticking points.

Event-based funnels and segments:

GA4 provides more insights into your sales funnels, and you can dial even deeper into your audience segments based on their sales funnel journeys.

Funnel exploration gives you a visual map showing every step a visitor takes to complete a task on your website. For example, you could examine the journey of a prospective customer on the website until they sign up for an account.

While GA3 only allowed URL-based funnels, GA4 will allow you to create event-based funnels. The event might be a purchase, signing up for an account, enrolling in SMS texts, or something else. This extra layer of insight gives you added flexibility to measure user behavior on your website since it lets you compare the different paths users take on your website.

Get Help with GA4 Migration

GA4 gives website owners a lot of new, shiny features to unbox and experiment with. It also adds plenty of extra tasks to your to-do lists, as you’ll need to configure your analytics settings from the ground up and ensure you’re collecting the insights that matter.

At Hahn Agency, we’re here to partner with you to get the most out of GA4. Contact Hahn Agency today to discuss your GA4 strategy.

Sources:

https://www.blastanalytics.com/google-analytics-4-consulting
https://involvz.com/ga4-consulting/
https://www.marceldigital.com/services/google-analytics/google-analytics-4-consulting
https://support.google.com/analytics/answer/9327974?hl=en